Leverage humor to debunk the validity of small sample sizes.
On a more serious note
With extensive media coverage, it is easy for risks to become ”owned” out of context. By people to whom the risk might even be irrelevant. This is certainly the case for disasters. Broadcasted widely, their graphic images stir up dread and fear – when they may involve hazards to which you are not even potentially exposed.
So your first question should always be ”how am I at risk?”
Check our free Disaster Risk Assessor app which will focus on your context – on your vulnerability.